How to Combine Philanthropy and Marketing

Redefining Success: Still Making MistakesRedefining Success: Still Making Mistakes by W. Brett Wilson
My rating: 4 of 5 stars

When I bought the book, I didn’t know who Brett Wilson was. Watching TV isn’t my thing these days, so the fact that he was on Dragon’s Den didn’t mean much to me.

The title was what hooked me to buy. Brett Wilson’s philanthropic philosophy resonates with me. I learned a great deal about marketing and philanthropy, how they can go hand in hand. The community benefits and so does your business. His humanity strikes a chord too. He realized the importance of success in other aspects of life outside of financial wealth when he was diagnosed with prostate cancer. His passion for work destroyed his marriage, but he learned a huge lesson as a result.

I enjoyed reading the first half of the book. The second half was repetitive and a bit too self-serving. However, as a result, I did pick up the names of a few products that he invested in during his Dragon’s Den days, and even went out and bought at least one item…is that good marketing or what!

Overall, I would recommend the book.

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A Glance At My Rear-view Mirror

Hermitage Museum, St. Petersburg

Chinese New Year’s Day came and went not without fanfare. In this part of the world, across the globe from China, we don’t have to look too far to find celebrations. Even our local YMCA hosted an event-packed day to welcome the year of the horse. For me, it never fails to put me into an introspective mood. I get to look back on the year twice; yes, I do that on December 31st and then again on Lunar New Year’s Eve. The advantage or disadvantage of celebrating two New Year’s days, I guess.

So, as I gaze into my rear-view mirror, I see a trail of activities that kept me busy and engaged during my leisure time. Here are three of them at the top of my viewpoint, not necessarily in order of preference: cycling, traveling, and writing.

Cycling The outdoor kind won hands down. Spring brought great hopes for bicycle adventures; we were going to be initiated as cyclists—keep in mind that I’ve been riding (spinning) indoors for many years. Naively, I thought my mountain bike would do the job. After just one ride, I headed to the shop and bought my first hybrid. Now I was ready; that’s what I thought. Then I signed up for an eighty-kilometre ride. During the practice session, one of the marshals had to push me up a steep hill—ooh, the embarrassment still makes me warm and tingly, and not in a comfortable way. I realized that if I wanted to ride with the big boys and girls, I needed the right equipment. So now a brand new road bike graces my basement waiting for the new riding season.

Traveling Lately we’ve been doing two distant trips a year with little drive-able ones during the long weekends. This past year, we flew for three of our vacations: one week in Puerto Rico, two weeks on a Baltic cruise, and one week in Arizona. In between, we spent a few days in Mont Tremblant during mid-summer, riding the trails there. Puerto Rico was a nice mid-winter break in the sun. Arizona and the Grand Canyon were memorable, but our Baltic cruise was the granddaddy of all the trips for the year. The highlight was our two-day tour of St. Petersburg in Russia. Who knows when, if ever, we will return to that part of the world again.

Writing This was the year I proudly announced to the world that I’d completed my first novel. The feeling of accomplishment still leaves a warm glow whenever I think about it. Picture Bride is about to debut during this upcoming spring. I believe that I got a boost in my writing when I attended the Writers Digest Conference in NYC back in April 2013. The book took two years to write, and when I met other people on the same path, along with established writers who seemed willing to put out or help out, it gave me a much-needed shot in the arm to sprint to the finish line. I approved my manuscript and book cover just over a week ago, and now I wait. Due process must be observed.

Yes, it was a busy year filled with activities. With February already in progress, I’m predicting a year packed with new undertakings as my book launches and I begin to write another one. My new bike is waiting for its maiden ride; while a cruise and a road trip are already in the cards.

Happy New Year to all.